Lever
Currently inbeta

Your B2B pricing is costing you millions

AI that helps companies find the pricing balance between customer value, margin, and market positioning.

Get personalized pricing simulations before public launch.

Strategic Pricing Venn DiagramThree overlapping circles representing Customer Value, Margin, and Market Positioning with a sweet spot at their intersection

Customer Value

Margin

Market Positioning

The Sweet Spot of Strategic Pricing

Price intelligently at the intersection of customer value and margin potential—don't settle for tradeoffs.

Unlock profitable growth by balancing acquisition, retention, and strategic positioning.

Focus your pricing strategy where it creates the most long-term advantage—not just short-term wins.

How Lever Works

Three layers of intelligence drive every pricing recommendation.

Core Pricing Engine

Machine learning meets margin intelligence.

  • Detects seasonal trends & demand shifts
  • Weighs recent behavior for relevance
  • Compares multiple pricing scenarios in real time

Strategic Intelligence

Knows your customer. Knows your market.

  • Adjusts by customer segment & lifecycle stage
  • Balances margin, positioning, and growth
  • Enforces market-aware guardrails

AI Decision Support

Explainable recommendations you can act on.

  • Clear, step-by-step reasoning
  • Built-in testing and feedback loops
  • Adaptive learning from real-world outcomes

Ready to transform your pricing?

Lever gives you the strategic edge you've been missing.

Get personalized pricing simulations before public launch.